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Cessie Cerrato-Jorge
Joel Kaiman
M. Silver Associates, Inc.
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Cessie@msilver-pr.com
Joel@msilver-pr.com

PINK SHELL BEACH RESORT & SPA CONTINUES PURSUIT OF EXCELLENCE WITH APPOINTMENT OF NEW SPA DIRECTOR

Leslie K. Allen Joins Aquagēne Spa
ESTERO ISLAND, Fla.– February 21, 2007 – Pink Shell Beach Resort & Spa, the premier resort destination in Southwest Florida, has named Leslie K. Allen as the new Spa Director for Aquagēne, its state-of-the-art, full-service spa. Overseeing all aspects of the day-to-day operations, Ms. Allen will be responsible for leading the renowned spa as Pink Shell Beach Resort & Spa embarks on its final, multi-phase, multi-million dollar transformation.

“Ms. Allen is an esteemed industry professional who brings a wealth of knowledge and innovative thinking to Aquagēne. We look forward to her fresh, new approach, which will no doubt enhance the already incomparable experience that Aquagēne offers,” said Bill Waichulis, General Manager of Pink Shell Beach Resort & Spa.

Most recently, Ms. Allen was the Spa Director at Sonesta Beach Hotel in Key Biscayne, Florida, where she helped exceed business goals by increasing sales and developing signature treatments and services that proved successful among resort guests and local residents. Ms. Allen is a graduate of Ohio State University.

Aquagēne is a 6,000 square foot spa with twelve treatment rooms, a eucalyptus steam room, salon services, facilities and treatments for men, and a menu of specially-designed spa treatments for couples and teens. The spa draws on the philosophy of Holistic Wellness, offering services that go beyond relaxation and focus on sensory treatments that bring balance and tranquility to the mind, body and soul.

Pink Shell Beach Resort & Spa concludes its multi-phase, multi-million dollar transformation with the completion of Captiva Villas in March 2007. The luxurious 43 units will feature accommodations with the finest design amenities, breathtaking views of the Gulf of Mexico, a fitness club, a new restaurant and additional meeting space.

In addition to Aquagēne, Pink Shell Beach Resort & Spa offers activities for the whole family, KiddsKampp, an adult-supervised children’s and youth program for ages 4-12, “Octopool,” an expansive pool and adjoining terrace with an “undersea” fantasy theme, water sports and family dining at JoJo’s…at the Beach and Bongo’s Bar & Grill.

Located on Estero Island along the beaches of Fort Myers and Sanibel, the 12-acre Pink Shell Beach Resort & Spa caters to families and small groups seeking a memorable four-star resort experience. The property features a broad range of facilities and amenities, including Aquagēne, a 6,000 square foot, state of the art full-service spa, meetings facilities, 180 deluxe rooms, two restaurants, KiddsKampp®, a specialized children’s program with separate activities for teens, and a myriad of water sports activities. For reservations or more information, visit www.pinkshell.com or call 1-888-222-7465.

Pink Shell Beach Resort & Spa is owned and managed by Boykin Management Company. Founded in 1958, Boykin Management Company operates branded and independent first class and upscale hotels, condominium hotels, and resorts throughout the United States. Boykin has built a leadership reputation in the hotel industry with a solid foundation of experience in hotel operation, management, and development. Boykin is nationally recognized for its expertise in providing superior services to institutional, high net worth, private equity funds, developers and other hotel ownership groups. For more information about Boykin Management Company, please visit our website at: www.boykin.com.